Our Brand Promise

We have a new look, and it comes with a promise to you.

In November of 2013, we debuted our new brand, featuring a vibrant and exciting new look that celebrates the world of possibilities that exists in every member of our community when they use the public library. It’s a look that we hope inspires all of us to think “I can” when they think of their Charlotte Mecklenburg Library.

Our revitalized brand was provided to us as a gift from Wray Ward, a leading local creative marketing communications agency, because they believe in the value of Charlotte Mecklenburg Library to the community, and wanted to help us better tell our story.

And to better tell our story, we asked you to tell YOUR library story. We invited you, our library community, to tell us how the library has helped you by completing the sentence, “Because of my library, I can __________”. The stories we gathered were simply inspiring.  

To share some of these stories, and introduce you to our new brand, we invite you to watch this short video.


Our brand promise is our promise to you.

Accessible and welcoming to all, our public library celebrates the joy of reading, fosters learning and growth, connects people to each other and the world, and inspires individuals with what they can achieve.

In short, we help people think, “I can.”

Our brand promise represents the values we have as an institution. Our reputation has been built on our longstanding commitment to ensuring an increasingly literate, informed and livable community. Today, our reputation is maintained by the way we behave, the services we provide, our ability to innovate, and how we deliver on our promises. Everyone at Charlotte Mecklenburg Library must be trusted to deliver excellence, to take confidence from our brand promise, be inspired by it and always strive to achieve it.

That’s our promise to you.