Our Brand Promise

The Charlotte Mecklenburg Library's brand features a vibrant and exciting look that celebrates the world of possibilities every member of our community discovers when they use the public library. It’s a look we hope inspires each of us to think “I can” when we think of our Library.

Our brand was provided as a gift from Wray Ward, a leading local creative marketing communications agency, because they believe in the value of the Library to the community, and wanted to help us better tell our story.

As part of that branding initiative, we asked you to tell YOUR library story. We invited you to tell us how the library has helped you by completing the sentence, “Because of my library, I can __________”. The stories we gathered were truly inspiring.  

To share some of these stories, and introduce you to our new brand, we invite you to watch this short video.


Our brand promise:

Accessible and welcoming to all, our public library celebrates and supports the joy of reading and learning, fosters exploration and personal growth, and connects individuals to each other, the community and the world. In short, we help people think, “I can.”